About Me – Keith Marshall

Hi. I am Keith Marshall.  

There are a lot of Realtors out there, but how many can call themselves a “Real Estate Expert”? It is a bold statement, I know. However, over the past several years on my journey to becoming a really good Realtor, I have learned (and shared what I’ve learned) and have acquired a comprehensive and authoritative knowledge of Kitchener Waterloo real estate.

I’m here to make it easy.

I work with homebuyers, home sellers, property investors and families relocating into or within Waterloo Region, helping them understand the values of homes, schools and neighbourhoods. Whether you’re buying or selling, new to the Kitchener-Waterloo or have lived here your whole life, there is a lot to know. My aim is to take the stress and mystery out of the home buying and selling process.

real estate expert
CTV News real estate expert

Real estate is about communicating. 

I started my career at Ogilvy & Mather – the best advertising agency in the world. There, I learned about persuasion and about communicating ideas, and I fell in love with advertising and marketing. Later, I moved into advertising sales and eventually ended my advertising career at the Waterloo Region Record’s Grand magazine.

When I first went into real estate, I thought real estate was a marketing and advertising business. Realtors market themselves and advertise their listings after all and that is what consumers see. But there is much, much more than that. Real estate is really a communication business. Realtors are the agents of communication between buyers and sellers, and between Realtors and Realtors, and clients, lawyers, home inspectors, lenders, insurance appraisers, and a host of other professionals.

Smart move magazine
Quoted in Smart Move magazine

I believe I have to bring my whole self to the business table

That includes my personality, intelligence, beliefs and sense of humour. I have to be honest, direct and upfront and share what I know and what I think with my clients. I’m not here to sell real estate. I’m here to help my clients understand their purchase or sale. I’m here to help them make good decisions.

Feature story in Chinese newspaper

Learning by teaching

Online, in the comfort of our own homes and offices, many people begin gathering information about buying or selling their next home. The internet has quickly become the place to go to for information about homes, schools and neighbourhoods, as well as most everything else. Through writing about real estate and taking an interest in everything from interest rates to vacancy rates, from bus routes to school lunches, and from home sales statistics to neighbourhood demographics, I’ve learned and I’ve shared what I’ve learned through my blogs and book.

365 Rules about Real Estate by Keith Marshall
365 Rules about Real Estate by Keith Marshall

 Click here for free download

Or here on itunes

keith marshall traveler
Climbing on China’s Great Wall

Who is Keith Marshall?   

Here are nine random things about me

1)  I bought my first home in Taichung Taiwan, a condo on the 15th floor.

2)  I love music, especially jazz, especially Thelonious Monk.

3)  I speak Mandarin Chinese well enough to travel around China.

4)  I don’t strive for perfection. Perfection is unattainable.

5)  I love traveling. I’ve visited more than 40 countries. I recently went to Vietnam and Cambodia.

6)  I blog almost everyday.

7)  I like small words and short sentences.

8)  I like round numbers. I’d like to say that I trust them, but I don’t.

9)  I’ve lived in UpTown/Westmount area of KW since 2000.