Rule #12: Buyers are liars.

Rule #12: Buyers are liars.

Rule #12: Buyers are liars.Rule #12: Buyers are liars. They tell little white lies. We never truly know what buyers are thinking. (They might not know themselves). Buyers only tell us what they think we need to know or what they think we want to hear.

Rule #13: Sellers are story tellers.

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